Disney Clamps Down on Password Sharing
Accounts Must Be Used Within Household
The Walt Disney Company, owner of streaming services Disney+, Hulu, and ESPN+, announced plans to begin restricting password sharing outside of households.
Crackdown Expected by September
The company revised its Terms of Service to explicitly prohibit password sharing. The crackdown is expected to begin in earnest in September.
Steps to Stop Sharing
- Change your password regularly.
- Enable two-factor authentication.
- Review your account settings and remove any unauthorized users.
Reasoning Behind the Move
Disney attributes the password-sharing crackdown to the need to generate revenue to support its streaming services. The company has invested heavily in content production and faces competition from other streaming platforms.
Impact on Subscribers
The crackdown could affect millions of subscribers who have been sharing their login information with family and friends. Disney has not yet released details on how it will enforce the new policy.
Industry Trends
Disney is not the first streaming service to take action against password sharing. Netflix implemented similar restrictions in Latin America last year.
Customer Reactions
Customer reactions to the crackdown have been mixed. Some support Disney's decision, while others express disappointment and frustration.
Conclusion
The Disney password-sharing crackdown is a significant move that could reshape the streaming landscape. It remains to be seen how the company will implement and enforce the policy and how it will impact subscribers.
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